In an effort to recognize global reforestation needs, Prestige Guitars – the Vancouver based guitar manufacturer – is launching a unique reforestation initiative in October 2011 where a tree will be planted for every guitar manufactured.
They currently manufacture 1000 + guitars a year. Prestige Guitars is also taking further environmentally conscious measures to only use recycled paper stock for warranty registration cards, as well as shipping cartons that are from recycled cardboard – that are also 100% recyclable.
Deforestation is a global concern that impacts everyone. Trees are an economical solution to many tough environmental problems, including air and water pollution, climate change, wildlife protection, habitat restoration and more.
Ambitious tree planting programs in countries such as China, India, United States and Viet Nam – combined with natural expansion of forests in some regions – have added more than 7 million hectares of new forests annually.
Despite the recent downward trend, an area roughly the size of Costa Rica is still being destroyed each year. “By launching our own reforestation initiative, we hope to do our part for the environment, and also persuade and motivate other companies in our industry to follow suit. Although trees play an integral part in manufacturing a guitar, it’s frightening to imagine the state of our environment and our industry in the near future if we don’t start taking action now” – Michael Kurkdjian, President of the Prestige Guitars Ltd.
The initiative in being run in conjunction with BC Parks who carry out the tree planting. In return the company will receive a certificate from the Government in recognition of their reforestation effort. BC Parks will also provide them with a yearly list of projects they have completed thanks to the funding provided by Prestige Guitars.
If your business would like to sponsor a tree or trees see BC Parks website.