The Shift from Incremental to Transformational Sustainability
A Conference Board of Canada one-hour webinar on IKEA’s Transformational Journey on April 8, 1 pm EST. Brendan Seale, IKEA Canada’s Sustainability Manager and previous advisor to The Natural Step, will provide an overview of IKEA’s transformational vision and efforts to help customers live sustainable lives and become resource independent. Coro Strandberg, CSR and sustainability strategist and thought leader, will present emergent thinking on how to shift from incremental to transformational sustainability / CSR. More info…
Use this link to register for a $100 discount.
World-Changing Customers: Winning the Sustainability Game with Customer Engagement
Conference Board of Canada Webinar, June 10, 2014 at 01:00 PM EDT
As interest in sustainable lifestyles and business practices increases, forward-thinking companies find ways to help customers improve their social and environmental impacts. Whether driven by innovation, market share or risk management, increasingly companies are enabling greener, healthier and more sustainable lives and businesses.
Coro Strandberg, CSR and sustainability strategist and thought leader, David Willans, Marketing Director at Futerra – a leading sustainable communications agency – and Frances Edmonds, Director of Environmental Programs for Hewlett-Packard, will address the following questions:
- What can companies do to inspire, enable and persuade customers to practice sustainable behaviours?
- What are the barriers and how to overcome them?
- What tactics are most effective in driving consumer behaviour?
Link for more information.
Link to $100 discount.